Creative Direction is taking care of all the brand touchpoints and yet not only the creative aspect but also business, finance and (customer?). 

 

(you are looking at) This is my graduation project made under the guidance of (name of professors) during my masters in IED in Creative Direction. 

 

It is a complete picture, ranging from Brand Strategy to Brand Design, from Marketing Plans to aspects of Creative Direction. It also includes Technical details (Cost Structure, Key Resources, Key Activities, etc) to ensure a well structured business that is introduced in this project, I present you, House of Eight.